Day: October 28, 2025

The NFL draft is an annual event that takes place over three days. But preparing for the draft starts months before as prospects attend pro days, participate in combine testing and take visits to teams interested in them.

Teams are able to make trades during or before the draft and can move up or down in the order of their pick. Each team has 10 minutes to make a draft choice in the first round, seven minutes in rounds two through five and four minutes in the final round. If a team does not make its pick within the allotted time, it can be “jumped” by the next-team in line and is subject to fines or forfeits depending on the circumstance.

Prospects can also be drafted by reaching agreement with the league to sign an offer sheet. This is often done with players who are considered to be top-tier prospects but may have concerns about signing long-term deals. Players who do not get drafted are eligible to take part in the supplemental draft, which is held after the regular draft.

This year’s draft will be held at Lambeau Field, Titletown and the Resch Center with a variety of events. Those planning to attend the event are encouraged to download the NFL OnePass app, which will include all event information and serves as a ticket through the gate. The app will be available for iPhone and Android users. Fans can also experience the Packers Everywhere Draft Haus, a dive bar-themed activation adjacent to Lambeau Field and Titletown featuring classic Wisconsin dive bar activities and an NFL-themed DJ.

Athlete endorsements leverage an athlete’s public image and influence to generate consumer trust, fostering a genuine connection with their audience. They are often seen as role models, with fans embracing their achievements and empathizing with their struggles. This authenticity creates a powerful emotional connection with consumers, influencing purchasing decisions and increasing brand loyalty.

Unlike sponsorship, which broadly associates with a sports entity, athlete endorsements focus on specific product promotion in return for compensation. They typically take the form of testimonials or direct product use, demonstrating how a brand fits into an athlete’s lifestyle and provides benefits. By focusing on product use and authentic storytelling, these campaigns establish a more personal and trustworthy relationship than traditional advertising, resulting in higher engagement rates and conversions.

Brands can maximize the impact of an athlete endorsement by leveraging diverse channels, including social media and interactive events. Social media allows athletes to engage with their audience in more intimate ways, generating high engagement rates through personalized stories and behind-the-scenes content. User-generated content (UGC) and interactive posts like quizzes, polls, and challenges are also effective at forging deeper connections between athletes and their audience.

To drive greater returns on investment, brands can also evaluate performance with comprehensive metrics. Sales analysis can measure the direct impact of an athlete’s endorsement, while tracking customer satisfaction and retention can reveal how the campaign has shifted consumers’ perception of the brand. In addition, surveying and feedback mechanisms provide qualitative data to identify opportunities for improvement.