US Open Schedule Extends to 15 Days

For the first time, this year’s US Open schedule has been extended to 15 days. The tournament begins on Sunday and ends on September 7.

The expanded schedule means more matches for fans, and more chances to see some of tennis’s best players. The expanded format also means that many of the players’ matchups will begin earlier in the day. This means that if you have tickets to a match at night on a specific date, you can go to the day session first and watch some amazing doubles (which are usually played on hard courts) while waiting for your preferred player’s match to start.

One of the most important things to remember when planning your US Open experience is that match start times can be very volatile. This is especially true in the early rounds of the tournament, when the field has yet to thin out, and when delays are common. If you have a ticket to a match at night, you should plan on arriving at least an hour before the scheduled start time, and be prepared for a delay.

It’s a good idea to check the daily US Open schedule the night before and morning of each day, and download the official app. Using the app is a great way to track when the matches you care about will start, and can make it much easier to avoid missing any matches that you really wanted to see!

The NFL Draft 2025 Could Be a Big One

With another NFL season underway, the 2025 draft is poised to be a big one. With a few big-name quarterbacks expected to go early in the first round, this year’s class has plenty of intrigue.

The Tennessee Titans — who finished the 2024 season 3-14 — have the first pick in this year’s draft. The Cleveland Browns and New York Giants follow with the second and third picks.

Cam Ward is widely considered a top-of-the-class quarterback in this year’s draft and has the potential to be a franchise-changing starter right away. Ward has a strong arm, mobile feet and an accurate deep-ball throwing motion. He can also run the ball very well and has a high-end ceiling as an NFL quarterback.

Scouts and analysts are still debating whether he can play right tackle or center, but either way, he is a talented player who will be a productive contributor for the Titans from day one.

Shedeur Sanders is another big-name prospect who could have a huge impact in the league. The Colorado quarterback is a dual-threat who has the speed to run through gaps and the strength to power past offensive linemen.

While it might not be as exciting as years ago when a superstar QB would instantly elevate fantasy leagues, players like Allen, Jackson and Daniels are palatable at their current draft cost. And the upcoming class has plenty of other talented players who can step in and make an immediate impact.

Athlete Endorsements

Athlete endorsements are a powerful marketing strategy that leverage the personal credibility of athletes to foster consumer trust. The intrinsic admiration and trust that fans have for their idols translate into a positive association with the brands they endorse, influencing purchase decisions and creating a unique parasocial relationship that benefits both the athlete and the brand.

Leveraging digital platforms allows athletes to share behind-the-scenes content, personal stories, and experiences with their followers, establishing a deeper connection that builds authenticity and engenders brand loyalty. Social media campaigns with interactive elements like live Q&A sessions, product giveaways, and user-generated content (UGC) create a sense of community and engagement, driving higher participation and boosting overall campaign performance.

Endorsement contracts must clearly articulate athlete responsibilities and deliverables in terms of geographic scope and product category exclusivity. These provisions limit the athlete’s opportunities to entertain competing offers, ensuring long-term value for the brand. Contracts also often include a Right of First Refusal clause that gives the original sponsoring brand the opportunity to match any offer made by a competitor, protecting their market position and maximizing the return on investment.

Athlete appearances at major sporting events amplify the reach of athlete marketing programs and boost brand awareness. For example, an athlete’s appearance with a skincare brand during the World Cup can increase visibility of the entire product line. Authenticity is key to maximizing the impact of these events, with brands leveraging athlete endorsements to promote products that align with an athlete’s personal values. For instance, Ciara Kelly’s UGC campaign for Filorga Ireland emphasized the anti-ageing benefits of the skincare line while demonstrating her medical expertise and highlighting local stockists.

The World Athletics Championship – A Strong Prelude to the Olympics

The World Athletics Championship is held every two years to provide a strong preview of the Olympics. The prestigious event is organised by World Athletics (formerly IAAF), which is responsible for more than 200 national track-and-field federations and is the ratifying body for official world records in all disciplines of athletics.

Sprints: From the blink-and-you’ll-miss it 100m to the lung-busting 400m, the sprint events highlight athletes’ raw speed and explosive power. Throws: From the hammer to the javelin, these disciplines require immense strength and precision. Relays: Teamwork takes center stage in the 4x100m and 4x400m relays, with smooth, synchronised transfers of the baton often proving decisive. Combined events: True tests of all-round athletic prowess, the women’s heptathlon and men’s decathlon see competitors take on seven track and field disciplines.

From a thrilling, dramatic climax in the men’s 200m final to an incredible hat-trick of gold medals for Great Britain in the 4x100m and 4x400m, the 2023 World Athletics Championships were an unforgettable affair – full of triumphs, tears, and a few spectacular downfalls. And the excitement is only just getting started.

International Qualifiers for the 2026 World Cup

International qualifiers take place during international windows when club football is paused, and the results of these matches will have a major impact on which teams qualify for the next World Cup. The qualifiers are split into several rounds, and the winning team will be awarded one of 32 berths for the 2026 tournament in Qatar.

The first round, known as the open qualifiers, are held in the spring of 2023 and 2024, with sides playing each other twice. The top two sides in each group progress to the second stage. Here, they are placed in groups of six nations who play each other home and away. The top three in each group qualify for the World Cup. The two runners-up will then compete in an inter-confederation playoff to determine the final two places.

In the Americas, the co-hosts have already qualified and a tight battle has opened up for the remaining three places. Mexico and Costa Rica are unbeaten after two rounds, and Brazil, Peru and Ecuador will also likely qualify from their groups. Honduras, Bermuda, Haiti, Trinidad and Tobago, Curacao and Guyana are all in good positions to secure a spot through their remaining games.

The remaining five places from Asia are at an earlier stage, with Iran and South Korea currently positioned well to progress. Japan are also still undefeated, while Australia are a point clear of Saudi Arabia with four to play.

Sports Celebrity Gossip

Any sincere fan will, at times, display what may seem like an inordinate amount of emotional attachment or angst to sports and celebrity news. Whether they’re yelling at a referee, still in mourning over Brangelina or just defending themselves from autograph hounds, every fan carries a bit of sports celebrity gossip inside them. This week we’ve got the latest on a former WWE star who lost her job over Coldplay cheating drama, a surfing star who shares a video of his gruesome injury and Olympic skier Lindsey Vonn discusses her career and her groin injury.

Charlotte and Madeline start the show with a few admin orders of business and a couple of quick informercials, then get down to the latest sports celebrity gossip. WNBA star Suni Lee and her NBA player boyfriend OG Anunoby have finally made their relationship official, which is sure to spark some Knicks controversy. Also, Jalen Brunson is clearly annoyed at Karl-Anthony Towns and Tyrese Haliburton’s dad can’t go to Bucks games anymore (probably because his son is Giannis Antetokounmpo’s godfather). Plus, MJF loves hearing Adam Sandler praise his work in “Happy Gilmore 2.” And if that wasn’t enough, F1’s Lando Norris hard-launched his girlfriend on TikTok.

The Masters Leaderboard

The Masters leaderboard is a real-time snapshot of player rankings throughout the tournament. It helps golf fans stay up to date on who has taken an early lead, who is making a move up or down and which players are outside the cut line.

Rory McIlroy shot a three-under 66 in the second round of The Masters at Augusta National to take the lead by one stroke from defending champion Scottie Scheffler. The Northern Irishman made a double bogey at the first hole, but bounced back with birdies at holes 2, 3, 4 and 5 before dropping another shot at the 18th.

The field is trimmed to the top 50 and ties after Friday’s second round. USA TODAY’s sports data hub will be updated with the latest Masters scoreboard and player rankings throughout the week.

Bryson DeChambeau is tied with McIlroy at 10 under after shooting a four-under 66. The left-hander, who is trying to complete a career grand slam, has yet to win at Augusta but did tie for sixth a year ago. He is joined by a trio of former Masters winners in Ludvig Aberg, Patrick Reed and Corey Conners.

Hideki Matsuyama and Brian Campbell are two more names to keep an eye on. Both have won majors in the past and are within a shot of the leaders with nine holes remaining. Matsuyama, who began the day at 4-over par, has six birdies in his round so far.

Athlete Retirement News

Athletes who retire often find it hard to move on. Those who have prepared for the transition have a more positive experience. They have surrounded themselves with support systems and mentors. These people are able to help them overcome psychological and physical strains that can occur in retirement.

Many retired athletes struggle financially. It can be difficult to make the transition from a high-income, highly-managed lifestyle to surviving on minimum wages with little or no support system. This can lead to depression and substance abuse problems. Many athletes spiral into bankruptcy or end up on food stamps. The problem is most prevalent in the NFL, where four out of five former players become bankrupt within two years of retirement.

Having support systems outside of sports can be helpful, too. Many retired athletes have second careers in business, coaching or politics. Others focus on philanthropy, public speaking and mentoring young athletes. Some have even joined the military. It’s also common for retired athletes to endorse products. Charles Barkley, Michael Jordan and Tom Brady are just a few of the big-name athletes who have endorsement deals.

Having health insurance in retirement is also important. WNBA players are fighting for this benefit as part of their CBA negotiations. Some athletes have to rely on COBRA, which is available for a limited amount of time after leaving their professional sport. It’s expensive, but it can be the difference between having health insurance or going without.

The World Test Championship Should Be Abandoned

Amid all the naysaying about climate change or the fate of rhinos, there’s another issue affecting cricket that’s been less widely publicized – and it’s a real stinker. The ICC’s sticking-plaster approach to the World Test Championship is a flawed mess that should be abandoned. That’s the conclusion of this year’s edition of Wisden Cricketers’ Almanack, which branded this week’s WTC final between Australia and South Africa “a shambles masquerading as a showpiece.”

The WTC is a nine-nation tournament contested by full members (Australia, Bangladesh, England, India, New Zealand, Pakistan, South Africa, Sri Lanka, and Zimbabwe) of the International Cricket Council, which governs the game’s longest format. It is played in two-year cycles.

During that time, teams are ranked according to their performance in a series of games against other nations that are held over varying lengths of time. The results of those matches are then added together to form a team’s overall ranking, which is based on a percentage of total points won. Teams earn 12 points for a win, four for a draw, and zero for a loss. They can also lose points for bowling too slowly – which happened to England in the WTC’s first cycle, when they were deducted 19 points for three slow over-rates.

The system is skewed in that the top five countries, which are deemed to be the best at playing Test cricket, will play each other home and away in series of three or more tests, with each match counting toward the rankings. This is not how leagues for other sports are structured. Booth wants the duration of the qualification cycle to be doubled, and for the nine ranked teams to play each other in home and away series of at least four tests.

Canon is a Basic Partner of the Asian Games 2026

The Asian Games are a major sports event held every four years, with athletes from around 45 nations competing in various sports disciplines. It is an opportunity for nations to reestablish bonds that were broken in the wake of World War II and contribute to world peace. Canon is proud to be a Basic Partner of the 2026 Asian Games organized by Aichi Prefecture and Nagoya City, with support from the Olympic Council of Asia.

AINAGOC has released its latest Asian Games News Volume 3 with updates on the compilation of the sport program and venue selection. The 2026 Asian Games will take place in Aichi Prefecture and Nagoya from September 19 to October 4, 2026.

This edition of the Asian Games will feature a new type of Athletes’ Village: a luxury cruise ship docked at the Nagoya Port will serve as the main accommodation. The ship will accommodate 4,600 athletes and officials—roughly one-third of the total 15,000 participants—while a pier will house another 2,400. This decision was made to save costs by not constructing a dedicated Athletes’ Village, while also taking into consideration Japan’s high seismic activity due to its location on the Pacific ’Ring of Fire’.

In addition, esports will make its debut at the Asian Games in 2026. Eleven esports titles have been selected by the OCA for competition at the Asian Games, including variations of PUBG and League of Legends. The OCA carefully selected these titles in order to balance competitive integrity with broadcasting optimization and a desire for viewership engagement.