The engine driving modern sports technology progress lies in artificial intelligence (AI) and augmented reality (AR), both of which are now widely deployed into major sports organizations for various applications, from performance optimization and predictive analytics to immersive AR/VR fan experiences and smart-stadium IoT roll-outs. Moreover, they’re helping to connect athletes and fans with their sport faster and easier, expanding the reach of sports teams beyond their local market and enabling new ways to engage spectators and build loyalty.
Virtual reality and augmented reality are revolutionizing the sporting experience, bringing spectators closer to the action by using interactive overlays of real-time stats, betting odds, route maps, player data, and more. These immersive technologies are also being used for athlete training, allowing them to practice game scenarios in a controlled virtual environment. In addition, they’re boosting sports video streaming and televised coverage to enhance the fan experience.
In addition, AI is transforming refereeing, with automated match management systems automating decision-making and reducing human errors. It’s also being used in scouting and recruitment to discover future talent and help improve team performance. AI-powered predictive analysis software can identify potential injuries and assist in the development of effective training regimens.
In the next few years, sports leagues and clubs will continue to diversify their offerings in order to attract a broader audience. This will include emerging sports such as esports and mixed martial arts (MMA), which have garnered interest from younger generations. In addition, the growing popularity of soccer leagues in North America will fuel demand for sports technology solutions that support player and spectator experience.
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