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The sports technology industry continues to reshape how fans engage, athletes perform, and sports generate value. Whether it’s for boosting athletic performance, creating immersive remote experiences or maximizing operational efficiency, innovative tech has become a major driver of growth within the industry.

Boosting athletic performance

Smart technologies like wearable devices monitor athlete health and performance to enable individualized coaching and training, while identifying potential injuries or risks. This enables teams to take action before injuries occur and improve their strategic decision making.

Enhanced fan engagement

Personalized highlights and digital ticketing are driving higher engagement levels for both sports teams and fans. For example, during the 2020 NBA Playoffs, WSC Sports used AI to create over 67,000 personalized highlight clips that matched specific viewer preferences. This boosted the brand’s visibility and loyalty, as well as generating new revenue streams for the league.

Sports stadium solutions

Whether it’s for managing crowd flows or improving security, technology is transforming the stadium experience. Smart ticketing, access control and security systems optimize operations for reduced cost and enhanced operational efficiency. This is especially true for smaller venues that need to keep staff and resources organized and ensure safe evacuations in the event of an emergency.

Big data analytics are also a critical component for optimizing the use of stadium facilities and assets. For instance, a sports league can utilize geofencing to identify high-traffic areas and attract more customers during off-peak hours with offers or events.

Every once in a while, a sports moment captures the world’s imagination and builds bridges to new fans, creating global communities of team loyalty. From an unbelievable goal to a heartwarming tribute, these micro-moments can transform athletes into legends and create long-lasting buzz for their brands.

Viral moments don’t happen by accident. They’re the result of PR tactics that hit all the right notes. Whether it’s a celebrity announcing their return to the spotlight, a viral meme or an unexpected athlete turn, it takes a lot of work to ensure a campaign goes viral and that momentum continues for the brand beyond the initial splash.

The PR tactics that create waves have to offer something that resonates with audiences, from social currency to evoking emotion or providing practical value. They also need to be a part of a larger narrative that adds to the cultural fabric and creates shared meaning. Then, they need to be amplified by media voices and influencers with large, active followings, all while being tracked and measured with Launchmetrics Discover for post-campaign performance and benchmarking.

Mara Martin’s journey from an unexpected runway moment to a full-time mom and PR mogul illustrates the power of viral strategy. By mapping her story to Berger’s STEPPS framework, we see how Martin capitalized on the moment and grew it into a thriving career. Incorporate never-before-seen broadcast or phone-shot footage into your stories for an added layer of context and to keep the story fresh.

Whether they helped bring down Jose Mourinho, led marches against their club’s owner or pushed back on plans to commercialize the game, fan protest stories remind us that football fans are not just passive consumers. Their passions and commitment to their clubs make them a force to be reckoned with.

Too often, the voices of fans are absent from news coverage about social protests. Instead, journalists tend to focus on describing disruptions by interviewing politicians, police officers and other power holders who are most directly involved. This creates a narrow and biased view of the world that works to reinforce the interests of existing power structures.

While it’s important to include these people in stories, it’s equally vital to hear from fans themselves. Including fan perspectives in news coverage can help to ensure that protests are seen as legitimate activities. For example, a study found that reporting personal details about a teenager who was the subject of a gang-related protest — like his hobbies and family — led to more positive attitudes toward him and the protesters. However, newsrooms should avoid humanizing or dehumanizing the people in their stories as these approaches can lead to different reactions.

Similarly, when reporting on a fan protest story, it’s important to focus on the five Ws of journalism: who, what, where, when and why. It’s also helpful to highlight the motives of the protesters and if possible, include a quote from them that explains their motivations for being there.

Across cultures and across time, contests of strength and skill have been a significant part of human history. From the ring-based gladiatorial contests of ancient Rome to today’s MMA (Mixed Martial Arts), combat sports have evolved alongside civilization and adapted to shifting societal norms, technological advancements, and cultural exchanges.

Aside from their physical demands, combat sports also require a high degree of mental toughness and discipline. By training with and competing against others, combat athletes learn to push their limits and overcome fear in a safe and controlled environment. This mindset of overcoming challenges and pushing personal boundaries helps them develop resilience, which can be applied in many other areas of life.

Additionally, the physical exertion involved in training and sparring provides a natural form of stress relief and emotional release. Individuals who train or fight often become part of a tight-knit community that celebrates each other’s successes and offers encouragement during challenging times. Furthermore, by learning to focus and be calculative in a controlled environment, individuals can develop a sense of self-discipline that they can carry into their daily lives.

The world is a violent place, and learning how to defend yourself can be a big confidence booster for adults and children alike. In addition, martial arts training improves reaction time and teaches the body how to use both its strength and its weaknesses. Moreover, training across multiple disciplines prepares fighters for the reality of fighting in real-life situations where both striking and grappling techniques may be required.

The Champions League is football’s most prestigious competition and one of the biggest in world sport. It is played across two matchdays in the league phase (September to January) and two in the knockout phase (February and March). The competition is widely considered to be the biggest club football event in Europe. It is a huge honour to win the trophy and the winners receive a permanent display case for it in their stadium, plus a substantial financial reward. Some of the most famous names in football have lifted the trophy, including Johan Cruyff and Lionel Messi.

The modern Champions League was launched in 1992-93. The original format included sixteen top-ranked teams, which were spread across the continent’s major national leagues. Three preliminary knockout qualifying rounds whittled down the remaining field, and the sixteen top-ranked teams qualified directly into the tournament group stage. The tournament was dominated by the top European clubs, and few big surprises emerged.

In recent seasons, only Bayern Munich and Borussia Dortmund have made it to the final, and there has been a lack of English representation at this stage. This could change in 2023-24, as three English teams have qualified for the semi-finals so far this season.

In the knockout phase, the champions of each group play against each other. The winners of the knockout phase playoffs will be seeded in the round of 16 and drawn against a team placed 17th to 24th, who will play their second leg at home.

Sporting events are an excellent way to unite nations under the common banner of healthy competition. They push the boundaries of sporting excellence, and provide audiences with timeless moments that they will never forget.

An international sport is any event that involves teams from more than one country. The most well-known international sporting event is the Olympic Games, which first took place in 1896. In addition to the Olympics, there are also a number of multi-sport events and single sport events that are considered international, such as the Cricket World Cup and the FIFA World Cup.

International sports can have a profound impact on countries and their culture, often far beyond the winners’ medals. They can have a significant effect on the image of a nation and the economic, social, and political issues that they face.

One of the most important factors in the success of a sporting event is the financial clout that it brings with it. According to a study by A.T. Kearney, the global sports industry is worth over $350 billion and has become one of the largest global markets. This includes broadcasting, licensing, sponsorship and brand marketing.

There are a number of ways to travel to major sporting events, but chartering a private flight is undeniably the most comfortable and luxurious option available. LunaGroup Charter provides a level of convenience and flexibility that other transport options cannot match, making it possible for you to attend all of the world’s top sporting events without any hassle or stress.

The World Series – the ultimate stage for baseball’s best players and biggest drama – is back with another edition that featured a wild finish and a pair of home run heroes. The 115th World Series was a story of home runs, heartbreak, and an embattled hero who refused to go quietly.

Despite the unforeseen events of this year’s World Series, it will live long in the memories of fans everywhere and become a cornerstone for our national identity. It’s a story of how a city, a player and even a song fought to survive the darkest of times.

The 115th World Series was notable for the first time since 2013 in which the designated home team won the final game of the series, this time by the Houston Astros at Minute Maid Park. It also marked the first time a World Series ended in November, following the week-long delay after the September 11 attacks and the subsequent week-long cancellation of the regular season. In addition, the Astros’ manager Dusty Baker became the oldest man to win a World Series game. The final game was an exciting one, but the deciding innings lacked Gibson/Freeman-esque drama — instead, a pair of eighth-inning sacrifice flies from Mookie Betts and Gavin Lux gave the Red Sox their first world championship in over a century. The Series was a remarkable event in its own right and the start of a new era of baseball history.

The US Open is back at Flushing Meadows this week, with the first qualifying matches kicking off Monday. The tournament runs through Sept. 6 and 7 with the finals taking place in Arthur Ashe Stadium. Tickets are still available for matches throughout the event, but it’s unlikely you’ll get a seat in the finals for less than $270.

This year, the tournament added a few changes in order to boost fan engagement and allow players more rest between rounds. Most notably, the tournament length was extended to 15 days from 12 (plus two off-site events). The increase in prize money also helped—this year’s total is $90 million, up 20% over last year. Reigning champions Jannik Sinner and Aryna Sabalenka should both be in contention, along with top contenders like Carlos Alcaraz, Iga Swiatek, Coco Gauff and Jakub Mensik.

The tournament is promoting a new $1-million Mixed Doubles prize that should attract more high-profile players. This is the first time a major has introduced this format.

One of the best ways to save money and maximize match availability is to buy a grounds pass for the first week. The passes do not include access to the main stadiums, but they are good for courts in the outer and middle sections of the complex – where many matches will take place. They’re available on the Ticketmaster site and Stubhub resale sites. Be sure to check resale availability daily for the most up-to-date offers (the inventory tends to fluctuate). If you have an Amex card, you can also sign up for a special offer on the Ticketmaster site that gives you access to limited inventory for some sessions.

Generally speaking, it’s safe to say that quarterback and tight end have sifted into similar tiers in 2025: a small group of elite players at the top, a few known commodities with questions lingering behind them and then discount values on the fringes of the QB1/TE1 range. So unless Ja’Marr Chase is already off the board, it makes more sense to go for one of those second-tier options in Round 1 rather than taking a chance on someone who might not even make the roster.

Kelvin Banks Jr., OT

The Saints’ first-round pick has been the best offensive lineman in training camp, a sign that he’ll be able to hold his own against a solid group of veterans on the front line. He’s poised to be the team’s left tackle of the future, particularly if Taliese Fuaga is not retained in free agency or traded.

Tyler Warren, TE

The Colts were near the bottom of the league last year in terms of tight end production, but Warren is quickly making the case that he can be a productive starter this season. His size, athleticism and ability to catch passes at high rates have impressed coaches so far, and he should be a viable fantasy option if he can stay healthy.

Grey Zabel, OT/G

Athlete endorsements boost brand visibility and consumer trust by leveraging an athlete’s fame, popularity, and influence to promote a product. Athletes often have a direct impact on the public perception of brands, making the selection and management of the right endorsers critical to marketing strategies.

Social media and other digital platforms provide athletes with a direct and engaging way to interact with audiences, allowing them to leverage their personal brands and build deeper connections with followers. Athletes can share behind-the-scenes content, personal stories, and their experiences using the products they endorse, creating a more authentic and trustworthy connection with consumers. In addition, collaborating with athletes to create creative content allows brands to reach a broader audience through video and other forms of media.

Comprehensive metrics like engagement rates, conversions, and sales uplift help evaluate the success of an endorsement campaign. In addition, long-term partnerships that allow the athlete to become part of the brand identity can foster deeper integration and a stronger bond with fans.

Authenticity: The athlete’s values and image should align with the brand’s message and ethos, to create an authentic and resonant partnership. For example, an athlete known for their environmental activism would be a natural fit with a sustainable brand.

Endorsement contracts should clearly outline the athlete’s duties, including compensation. Attorneys should verify that contracts allocate rights to specific regions and product categories, and that contractual provisions limit exclusivity in a way that protects the athlete’s reputation.