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When you’re an Olympic athlete, coming up short of your goal after training for it for years is probably the last thing you want. But if you’re going to fail, you might as well go viral for it. That’s exactly what happened to Turkish shooter Yuriy Dikec, who became an instant Internet sensation for his bizarre stance at the Rio Olympics.

In a world of high-stakes athletic competition, it’s easy to forget that sports can sometimes have a lighter side, too. That’s why so many viral sports moments are so unforgettable. Whether it’s a soccer player’s amazing goal-saving intervention or an unforgettable encounter between the Brooklyn Nets’ mascot and a darts legend, these incredible moments have left fans around the globe with a sense of humor and a reminder of the unpredictability of sport.

This year alone has had a lot of head-scratching sports moments, from Pommel Horse Guy earning a bronze medal and a spot on “Dancing With the Stars” to Ilona Maher rumbling over Aussies in the Olympics. But that’s just the tip of the iceberg when it comes to weird and memorable sports events. Here are some of the best.

The capacity of fans to mobilize in response to media events has long been established (whether by slash fandoms rallying to save their favorite shows or the letter-writing campaigns that kept Star Trek on the air or soccer supporters protesting ticket prices or a club owner’s behavior). In recent years, scholars have started exploring the ways in which powerful experiences from fandom and content worlds can motivate more explicit efforts at social change. These efforts are often referred to as “fan activism.”

This issue of the journal features articles analyzing how news coverage shapes fan responses to protests. One study, for example, examines how stories about a high school teenager’s death that prompted a protest have an impact on attitudes toward the teenager and the protesters. Findings show that stories that humanize the teenager have more positive effects on attitudes toward both, and that these effect persist regardless of the person’s political leanings or how they view the protest.

Another article explores the way personal details about a fan’s life may influence what issues they consider worthy of attention or the tactics they use to pursue their concerns. For instance, Tom Phillips looks at the failure of Blackburn Rovers fans to coalesce around a strategy for exerting pressure on the club’s poultry-schilling owners. And finally, Cheuk Yi Lin reveals how a sexually ambiguous pop star in Hong Kong offers her fans new language and images to represent their own erotic identities but does not inspire them to participate in institutional politics.

The dynamic world of combat sports offers a unique blend of physical challenge, mental discipline, and strategic depth. Whether you’re a spectator, an athlete, or considering entering the ring yourself, exploring this vibrant community unveils a tapestry of athleticism and tradition that has captivated audiences worldwide.

Unlike traditional martial arts, which often emphasize defensive tactics, the emphasis in combative sports is on offensive techniques that score points, achieve knockouts or submissions, and make bouts thrilling and spectator-friendly. The main modalities include boxing, judo, karate, taekwondo, and MMA (Mixed Martial Arts), each with distinct rules, techniques, and philosophies. Athletes engage in specialized training regimens that enhance their physical performance, technical prowess, and tactical understanding of their opponents.

From the gladiatorial contests of ancient Rome to the codified rules of modern boxing, the evolution of combat sports mirrors changes in societal values, technological advancements, and global interactions. Today, they continue to be shaped by these forces, giving rise to new forms of competition, spectacle, and controversy.

As athletes prepare for combat, they focus on mental preparation, incorporating visualization techniques and mindfulness practices to manage adrenaline and emotions in the heat of the moment. This specialized training is just as important as physical preparation, as it helps them develop an awareness of their opponents’ abilities and tendencies. Whether competing for the Olympics, fighting professionally in the UFC, or training in their local gym, these athletes are driven by a relentless pursuit of excellence and the ability to overcome adversity through resilience and perseverance.

The UEFA Champions League is the world’s most-watched club football competition. It features top-division European clubs competing in a round robin league phase and double-legged knockout rounds. Founded in 1955 by the Union of European Football Associations (UEFA), it is regarded as one of the sport’s most important events.

The tournament began life as the European Cup, then rebranded as ‘Champions League’ in 1992-93. It initially had sixteen teams that were the national champions (or, for some nations, runners-up) of their respective leagues. Real Madrid won the inaugural title, beating Reims in a final that was played over two legs. The competition was subsequently expanded, allowing clubs from a larger number of different countries to participate, and the format changed slightly.

From 1999 to 2008, all of the league champions from Europe’s biggest domestic leagues qualified for the tournament automatically. Teams finishing second through fourth in those leagues participated in a qualifying tournament, known as the “League Path”, to earn spots based on their association coefficient rankings.

Since 2024-25, the format of the competition has been revised. The field has been expanded from thirty-six to forty-eight teams, and the opening group stage is now known as the “league phase”. Teams are ranked according to their results in the league stage, and a draw system determines the matchups for each round of play. After the group phase, the top eight teams advance to the quarterfinals, and the bottom twelve are eliminated. The winner of each pair of fixtures in the quarterfinals and semifinals qualify for the final, held at a neutral venue determined by UEFA.

International sports are world-wide competitions between athletes who represent different sovereign states or regions. The Olympic Games is the most famous example of this type of event, and were first held in Ancient Greece from 776 BC. They occur every four years and are governed by the International Olympic Committee (IOC). Other major international sports include the World Baseball Classic, which is the sport’s version of the World Series; the European Games, which are similar to the Olympics but for athletes from Europe; and the Gay Games, which are open to all regardless of gender or sexual orientation.

These events can have a significant impact on their hosts, and can be seen as a seal of approval from the international community. Often, cities and countries that host major international sporting events see a boom in tourism during the period of the Games.

However, there is also a dark side to international sports, especially for those who compete at the highest level. Some have used their status as an athlete to promote the values of authoritarian regimes, and have therefore been banned from competing. There is also a debate about whether these athletes should be punished for their political stands, or simply not allowed to participate.

There are many international sports to watch and enjoy, and studying or interning abroad is an excellent opportunity to attend one of these events in person. The atmosphere is electric, and there is nothing more unifying than hearing a home team cheer in their own language. So make sure you check out the international sports calendar next time you are in a new city!

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It’s the World Series, where the stakes are the highest in baseball, and it can turn America’s pastime into a gruelling endurance sport. And that was certainly the case in Game 3 between the Toronto Blue Jays and Los Angeles Dodgers on Monday night. The teams fought, emptied their bullpens and pushed themselves to the limit for 18 innings before Freddie Freeman’s walk-off home run in the bottom of the 18th ended the marathon and gave the Dodgers a 2-1 lead in the best-of-seven series.

The deciding Game 6 takes place in Toronto on Friday. And although the Blue Jays have a much easier road to the final destination, they will need to win four times in the next five games to capture their first championship since 1992.

While the Dodgers are the favorite to win their second consecutive title, there’s no doubt that the Blue Jays are one of the best teams in the history of this event. And they have some unlikely heroes to thank for that improbable feat, starting with Dodgers reliever Will Klein.

After a long day that featured several high-profile sports events, a lot of sports fans slept in on Wednesday. But that didn’t stop them from enjoying some memorable moments from the previous day, including a hat trick from Patrick Mahomes, an overtime goal by Sidney Crosby and Victor Wembanyama’s stunning hat trick for Japan.

The US Open is back and tennis’ biggest names are flocking to Flushing Meadows Corona Park for the final Grand Slam of the year. The tournament kicks off Aug. 18 with qualifying matches and concludes Sept. 7 with the men’s and women’s singles finals. The New York City event has a reputation for shocking upsets and thrilling matches that often last well past midnight.

This year, the US Open schedule is a little bit different than in previous years. The tournament now has a 15-day format instead of a traditional two-week run. This allows fans to see more matches and also gives players a chance to get more rest between matches.

Day thirteen will feature a duel between Jannik Sinner and Carlos Alcaraz, who have both been dominant forces on the men’s side of the game this season. The pair have split their previous meetings and both have a shot to win their first Grand Slam title in this year’s final at Arthur Ashe Stadium.

Meanwhile, Victoria Mboko is aiming to build on her Canadian victory and win over the New York crowd. The 2023 US Open runner-up is adored in Queens and could use that support to clinch her second career title.

The NYPD is committed to keeping spectators safe and security is a top priority. The department has a dedicated US Open detail that works alongside federal law enforcement partners to ensure the safety of all guests at the Billie Jean King National Tennis Center. The simplest way to get to the stadium from Manhattan is by taking the eastbound No. 7 subway train to the Mets-Willets Point station. The US Open also offers a variety of food and beverage options in the main stadiums and around the grounds.

The NFL draft is an annual event that takes place over three days. But preparing for the draft starts months before as prospects attend pro days, participate in combine testing and take visits to teams interested in them.

Teams are able to make trades during or before the draft and can move up or down in the order of their pick. Each team has 10 minutes to make a draft choice in the first round, seven minutes in rounds two through five and four minutes in the final round. If a team does not make its pick within the allotted time, it can be “jumped” by the next-team in line and is subject to fines or forfeits depending on the circumstance.

Prospects can also be drafted by reaching agreement with the league to sign an offer sheet. This is often done with players who are considered to be top-tier prospects but may have concerns about signing long-term deals. Players who do not get drafted are eligible to take part in the supplemental draft, which is held after the regular draft.

This year’s draft will be held at Lambeau Field, Titletown and the Resch Center with a variety of events. Those planning to attend the event are encouraged to download the NFL OnePass app, which will include all event information and serves as a ticket through the gate. The app will be available for iPhone and Android users. Fans can also experience the Packers Everywhere Draft Haus, a dive bar-themed activation adjacent to Lambeau Field and Titletown featuring classic Wisconsin dive bar activities and an NFL-themed DJ.

Athlete endorsements leverage an athlete’s public image and influence to generate consumer trust, fostering a genuine connection with their audience. They are often seen as role models, with fans embracing their achievements and empathizing with their struggles. This authenticity creates a powerful emotional connection with consumers, influencing purchasing decisions and increasing brand loyalty.

Unlike sponsorship, which broadly associates with a sports entity, athlete endorsements focus on specific product promotion in return for compensation. They typically take the form of testimonials or direct product use, demonstrating how a brand fits into an athlete’s lifestyle and provides benefits. By focusing on product use and authentic storytelling, these campaigns establish a more personal and trustworthy relationship than traditional advertising, resulting in higher engagement rates and conversions.

Brands can maximize the impact of an athlete endorsement by leveraging diverse channels, including social media and interactive events. Social media allows athletes to engage with their audience in more intimate ways, generating high engagement rates through personalized stories and behind-the-scenes content. User-generated content (UGC) and interactive posts like quizzes, polls, and challenges are also effective at forging deeper connections between athletes and their audience.

To drive greater returns on investment, brands can also evaluate performance with comprehensive metrics. Sales analysis can measure the direct impact of an athlete’s endorsement, while tracking customer satisfaction and retention can reveal how the campaign has shifted consumers’ perception of the brand. In addition, surveying and feedback mechanisms provide qualitative data to identify opportunities for improvement.

For the best athletes in the world, there is only one place to show their stuff – the World Athletics Championship. This biennial competition – until 2019 known as the IAAF World Championships in Athletics, then simply as the World Athletics Championships – is the pinnacle of track and field athletics.

For decades the Olympic Games served as the World Championships for track and field athletics but, from the late 1960s, calls grew louder for an event that truly decided the top athletes of the sport. At a World Athletics Council meeting in 1976 in Puerto Rico the decision was taken to set up the new championship, which was originally scheduled to take place at the 1980 Olympic Games in Moscow.

It was held in Helsinki instead and was an instant success, launching the careers of a host of global superstars including Carl Lewis who, with golds in the 100m and 4x100m, established himself as one of the sport’s biggest stars. Other winners included British hurdling duo Colin Jackson and Sally Gunnell, who took two golds each, as well as Soviet jumper Sergey Bubka.

The 2023 edition in Budapest was the first time that women competed in every single event, with several athletes winning a double. Noah Lyles clinched the men’s 100m/200m double, while Faith Kipyegon and Maria Perez secured the women’s 1500m/5000m title. In addition, Russia’s Antonina Krivoshapka won the 5000m and 10,000m but was later stripped of the latter after being found guilty of doping.